Sustainable Communications Cumbria
Bridging Science and Society: Simplifying Complex Concepts to Attract Clients and Drive Investments.
MissionOur mission is to be Cumbria's leading science communication service, transforming complex scientific concepts into accessible insights for everyone. We empower companies to enhance client engagement and secure funding through clear and impactful communication. Together, we strive to foster innovation and drive sustainable growth in our community.GoalsOur goal is to establish a recognizable brand for science communication in Cumbria while building a strong reputation for excellence and accessibility in conveying complex scientific concepts.ObjectivesWe aim to enhance professional services in Cumbria, creating job opportunities and positioning the county as a leading hub for sustainable energy innovation in the UK—especially in the context of urgent climate change discussions.Business PhilosophyWe believe that science should be accessible to all. By embracing innovation and fostering collaboration, we aim to break down barriers to understanding and empower businesses to thrive through informed decision-making.
What we offer
1. Tailored Communication Strategies
We develop customized communication plans that resonate with your target audience, helping you convey your message effectively and enhance client engagement.2. Educational Workshops and Training
Our workshops equip your team with the skills to communicate scientific concepts confidently, fostering a culture of understanding and innovation within your organization.3. Grant and Funding Support
We assist in crafting compelling proposals and narratives that highlight the value of your projects, increasing your chances of securing grants and attracting investment.4. Brand Development
We help establish a recognizable brand that reflects your commitment to sustainability and innovation, positioning you as a leader in the renewable energy sector.5. Community Engagement Initiatives
Through events and outreach programs, we connect your company with the local community, raising awareness and fostering support for renewable energy initiatives.
How it started
The founder, Victoria Kelertaite, began her journey with a degree in Environmental Earth Sciences from the University of St Andrews. This sparked her passion for raising awareness about critical environmental issues and translating them into engaging media. As a qualified teacher, she has gained valuable experience across various sectors, including charity, education, and museums, as well as working with ITV. She has also consulted on billion-pound projects based in London. Through her work managing client relationships and supporting fundraising initiatives for non-profit organizations, she has honed her communication and organizational skills, making significant contributions to their missions. Currently, she is collaborating with Cumbria Chamber of Commerce to drive expansion in the region.
Victoria Alexandra Kelertaite
Founder, Sustainable Communications Cumbria
Contact Us
We offer a personalised service that ensures your unique needs are met, all while delivering high-quality work. If you’d like to learn more about our services or explore collaboration opportunities, we would love to hear from you. Please feel free to reach out to discuss how we can work together to amplify your environmental efforts.
Coming soon...
Introduction‘Tomorrow, the BBC reports, we’re expecting unseasonably low temperatures. I hear a murmur of disbelief: "Is this what they mean by global warming?"
This represents Myth 1.
"Sea level rise? How can melting ice lead to such a significant increase in water levels? Even if I drop something in a bath, it doesn’t overflow dramatically. We’re talking about the entire ocean—how can this possibly make sense?"
This is Myth 2.
"We’ve always experienced natural disasters. The climate has always fluctuated. Remember the glacial periods? This is just a repeat of history."
This is Myth 3.
There are numerous misconceptions about climate change. If we could effectively dispel and clarify these myths for the general public, we’d be on a faster track to achieving net zero emissions.
In this book, I will aim to debunk some common misconceptions about climate change, provide an explanation of the reasons behind the ongoing debate, and explore climate engineering strategies that could potentially mitigate the effects. My aim is to be an effective science communicator who makes complex scientific ideas accessible and engaging, helping organisations make informed decisions.The scienceI know what you’re thinking. Science has been wrong in the past. It could be wrong again. That’s totally true. Science has indeed been wrong before. However, as we have advanced as a civilisation and improved our methods, so too has our scientific work. Now, we have access to rigorous data collection, predictive modelling and extensive peer review, all of which are subject to continuous refinement.
So what even is global warming? Or climate change? And is there a difference?
What We Can Learn from the Japanese
Bullet trains. Robot cafés. Morphing chairs. Japan is a beacon of the future – a vision, in ways both innovative and traditional, that there’s much we can learn from its approach. In Japan:Inclusivity and dignity are core valuesThe country’s commitment to inclusivity is evident. Tokyo, a megacity is one of the few cities globally that prioritises accessibility - where public walkways feature braille signage to aid those with visual impairments, helping people navigate independently.Robot cafes provide unique opportunities for individuals who may otherwise face employment challenges, integrating them into the community and offering them a sense of fulfilment through being able to serve others.People work hard and party harderLong hours are the norm, and it’s customary for workers to socialize with their bosses in vibrant bars after work. Not participating in these gatherings might even be perceived as rude.Where respect is given, not earnedThe Japanese go out of their way to avoid inconveniencing others, through speaking softly in public or opting for subtle fragrances. The respect for other people is palpable through their cultural greetings. The practise of bowing made me feel special, royal even. Eventually it became second nature as it was ingrained in my daily interactions, a testament to the deep-rooted respect amongst people.
From considerate public behaviour to opting for conservative clothing choices, respect and subtlety define daily interactions. Yet, Japan also embraces bold expressions of individuality through vibrant fashion scenes like Harajuku and maid cafés.Minimal effort for maximum gain, beauty everywhereOne would expect Tokyo, a megacity and bustling metropolis to be packed with litter and dirt, yet it can be seen through walking around that the people respect their surrounding environment as much as they respect one another. Despite the sparse presence of trash cans, there is a clear communal effort to maintain cleanliness as litter was scarce.
TeamLab, an immersive art exhibition, beautifully blends technology with art, through multi-sensory experiences that blur the boundaries between the viewer and the artwork, leaving you feeling at one with the natural world.Meditation is just as important as eating and drinkingMy unforgettable Buddhist temple stay introduced me to mindfulness. The morning began with morning mantras and the resonant chime of bells, followed by gratitude for a simple vegetarian meal. This practice of slowing down and embracing simplicity, including sleeping on a futon and enjoying public hot springs, grounded me in the present moment. The serenity of this experience transcended religious boundaries, offering a universal lesson in mindfulness.Freshness is favoured over complexity in cuisineThis is something I learned quickly. The Japanese place a premium on the freshness of food rather than the complexity of a meal. Fresh, raw fish is considered a delicacy, embodying the pinnacle of luxury. To them, it won’t get much better than this. The cuisine was exquisite, from ramen to okonomiyaki to sushi, there was a multitude of restaurants to choose from around every corner. Even convenience stores like 7/11 had it all. Vending machines were at every turn – one could never get thirsty here.All in all, Japan has an authentic culture, one that is both unique and deeply inspiring. While it’s challenging to replicate such a distinctive way of life, there are numerous valuable lessons we can draw from Japan’s forward-thinking approach. Japan’s model of innovative, respectful and beautiful living is something we can all learn from and aspire to.
Let’s Collaborate!If you enjoyed this article and are interested in exploring more writing opportunities, I’d love to hear from you. Whether you need engaging content, thoughtful articles, or creative copy, I’m here to help bring your vision to life.
Why do you need our services?
Businesses typically hire in-person communication officers. By working with us, you can access our services as needed, saving costs compared to hiring a full-time employee.
At Sustainable Communications Cumbria, our mission is transforming complex scientific concepts into clear, impactful communication strategies.
| Problem | Solution |
|---|---|
| Many businesses, especially in tech, biotech, or pharmaceuticals, have complex products that target audiences struggle to understand. | We can translate complex scientific concepts into digestible, relatable content for your customers, stakeholders, or investors. This might include creating product demos, writing clear product descriptions, or designing educational campaigns. |
| Companies in science-related industries need authoritative content to demonstrate their expertise and engage their audiences, but struggle with generating high-quality content. | We can create blog posts, articles, white papers, or video content that simplifies scientific knowledge, making it accessible while positioning your company as a thought leader in your field. |
| Businesses involved in controversial industries (e.g., chemicals, biotech) often struggle with public perception, especially when facing environmental, safety, or health concerns. | We can help craft transparent, scientifically sound responses and educational campaigns that address public concerns and explain company actions in an understandable way. |
| Companies working on sustainability, environmental impact, or health initiatives often fail to effectively communicate the science behind their CSR efforts. | We can develop impactful messaging that explains how your initiatives are scientifically grounded, helping to build credibility and trust with stakeholders. |
| Businesses generate large amounts of data but struggle to present it in a meaningful, accessible way to stakeholders or the public. | We can help visualize scientific data, making complex data sets more understandable through infographics, reports, or interactive media. |
| Customers, especially in scientific fields, may not understand the full benefits of a product due to its technical nature. | We can create educational materials (videos, webinars, FAQs, guides) that explain the science behind the product, helping customers make informed purchasing decisions. |
| Companies need to ensure their staff understand technical subjects or recent scientific advances, especially in fields like healthcare, pharma, or engineering. | We can create and deliver training programs or workshops that simplify complex scientific topics for non-expert employees. |
| Science-based startups or organizations seeking funding need to write compelling, clear proposals that explain the significance of their work to non-specialist funders. | Our skills in breaking down technical topics could help your business craft winning grant proposals and investor pitches. |
Our Commitment:
Excellence and Accessibility
We strive to build a strong reputation in Cumbria for communicating complex scientific ideas with clarity and impact.Innovation and Collaboration
By working together, we can drive sustainable growth and innovation, creating job opportunities and establishing Cumbria as a hub for renewable energy excellence.Together, let’s break down barriers to understanding and empower your business to thrive in a rapidly changing world.
| Clients | How We Help You |
|---|---|
| Renewable Energy Companies | Develop tailored communication strategies to convey project benefits, enhancing stakeholder engagement and public support. |
| Research Institutions | Simplify complex research findings for broader audiences, improving outreach and impact of their work. |
| Environmental NGOs | Create compelling narratives to raise awareness and support for conservation initiatives, increasing donor engagement. |
| Local Government Agencies | Assist in crafting clear, informative materials for policy initiatives, facilitating community understanding and participation. |
| Tourism Organizations | Promote eco-tourism through effective storytelling that highlights sustainable practices and local attractions. |
| Educational Institutions | Provide workshops to enhance teachers’ ability to communicate scientific concepts, fostering a culture of learning. |
| Health and Safety Organizations | Develop clear educational materials to inform the public about health risks and safety measures related to environmental issues. |
| Community Groups | Facilitate outreach programs that engage the community in science-related discussions, building public interest and support. |
| Industry Associations | Help articulate the value of sustainable practices to stakeholders and the public, strengthening industry positioning. |
| Media Outlets | Provide expert content and insights for science-related stories, enhancing the quality and accuracy of reporting. |